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The solution to the problem of our tea being more expensive than other tea available on the market, can be overcome only by selling only packaged tea under Sri Lankan owned brands which are packed exclusively in Sri Lanka.
About 40 years ago, the proportion of packaged tea was close to zero. But most of this is in the form of local packers packing for foreign brands. It is essential that the brand also has to be local otherwise the money goes out of the country. Such is the take of two veterans of the tea industry on the matter of the importation of tea.
The present campaign to import cheap tea to be able to bring down the cost of tea exported from Sri Lanka, will immediately drive down the prices of local tea making it an unviable crop due to the high cost of production here. This will place the jobs of well over a million people directly or indirectly employed in the tea industry in jeopardy.
The campaign to import tea with scant regard for the consequences in order to increase the profits of a few exporters is not sound policy. We should learn something from the revolution that took place in the USA. The corporate profit motive and the interests of the nation do not always go together. The Sri Lankan equivalent of the corporate scramble to relocate production facilities overseas which drove America to the ground, is this bid to import cheap tea so that exporters could make greater profits.
In the case of the USA, the big corporations wanted to make use of the American market to sell their products but were not willing to produce their goods on US soil because of the higher cost. Trump had to crack the whip and tell them to either produce in the USA or face punitive taxes. Countries need governments to look after the interests of the nation not just of the private corporations. Likewise in Sri Lanka, the tea industry is not just the exporters. There are over , tea smallholders and over , estate workers not to mention tens of thousands of others employed directly and indirectly in servicing the industry.
Just as the big American corporations appeared to have forgotten that the USA was not just a market but had people who needed to have jobs and an income, some Sri Lankan exporters appear to have forgotten that why the tea industry is important to Sri Lanka is not just because of the profits of the exporters but because it provides a livelihood for so many people.
Destroying the tea producers to increase the profits of the tea exporters would render the tea industry useless to Sri Lanka. The most unacceptable aspect of this campaign especially in this th year of Ceylon Tea is that everybody wants to import cheap tea here to be blended with Ceylon tea to be sold overseas using the image of Ceylon tea. Nobody wants to set up a facility overseas where they can do the same operation and re-export to wherever they like because tea packed in other locations will not sell like tea packed in Sri Lanka — thus conveying the impression to the unsuspecting buyer that it is Ceylon tea.
The whole purpose of importing tea from other countries to Sri Lanka is to perpetrate a giant scam on the tea consumers of the world by passing off cheap foreign teas as tea from Ceylon.
Disclaimer Notice These images are copyright protected and can only be used for Dilmah articles with due credit given. October 06, Search Press Releases. Latest Press Releases. The upcoming Sri Lanka Economic Summit , the foremost and most anticipated economic event of November 11, November 10, November 03, Colombo, November.
November 01, Most Shares. As Sri Lanka experiences increasingly damaging climate events and the prospect of vastly greater social Next to water, tea is the world's favourite any time drink.
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